Part 1 of 4. Ten years ago, it cost thousands of dollars per year to host a Website. Now, hosting a Website costs just a few dollars per month. Today, businesses of any size can benefit from the growing spectrum of opportunities online.
Before getting started, we first must define what we mean by website marketing. Put simply, whereas traditional marketing methodologies harness the power of newspapers, radio and other forms of media, website marketing sells goods and services by utilizing the unique opportunities presented by websites, email and search engines.
In order to better understand these unique opportunities, here are a few key concepts:
The world wide web is a globe-spanning series of interlinked hypertext documents. Navigable via web browsers, users can view pages containing text, images and other multimedia content.
These documents are served up via a web server, a computer program that accepts requests from the user’s browser and sends back the specified document or content. Web servers communicate with browsers via the HyperText Transfer Protocol (HTTP)
Web servers are located at IP addresses, globally unique groupings of numbers. For instance, the web server for google.com is located at 63.146.123.0. If the IP is your business’s difficult-to-remember physical address, its name is the more memorable detail which is seen more often.
Each individual web server can host numerous websites, each with its own unique domain name, content and IP address. This has become common for hosting companies, and is the reason behind the marked decrease in website hosting costs.
The domain name system (DNS) is a network of servers which translates cryptic IP addresses into domain names, thus making them available in a form readable by human and computer alike. In this way, any resource connected to a network can have a globally unique, easily memorable name that helps it to be found much more easily.
If this all sounds too technical, here is an analogy that might clear things up. Be sure to check out Parts 1-2 and 4.
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